FORMULA 1

In Miami's pulsing heart, Noir Productions together with sister company Rednoir elevated an 11,000 sq ft temporary tent into an Art Deco-infused VIP club for the Miami Grand Prix—merging classic allure with cutting-edge sophistication. Tackling tight access and timelines, our immersive event production fused meticulous planning with bold creativity. Subtle pinks and aquas channeled Miami's essence, anchored by three grand arches dividing zones: elegant dining areas, high-energy viewing lounges, and casual bar spaces for effortless mingling in the race's thrill.

Bespoke fabrications and installations wrapped 280 linear ft of walls in dynamic textures that evolved with lighting, weaving a captivating story of luxury and movement. Key highlights: dual 32ft-wide, 20ft-tall bars as commanding centerpieces. This seamless blend of Deco heritage and modern edge turned raw tents into elite retreats, embodying Miami's innovative glamour and enduring style.